Motion 701 XCEL is the Premium Technology level in the new Motion series of hearing aids by Siemens. Developed to answer the need for an easy-to-use, economy-priced full-size hearing aid, Siemens Motion 701 XCEL fits the bill. Siemens new and improved BestSound Technology includes FeedbackStopper to stop whistling before it starts, SpeechFocus to help you hear clearer from any direction and SoundLearning® 2.0 so your hearing aids learn to adjust automatically to your preferred settings. Click on the "Features" tab below to learn more. Motion is rechargeable and comes in a wide choice of colors. Great choice for hearing losses up to severe. Features of the XCEL: XCEL from Siemens is the newest sound technology generation as of mid 2012. With this new technology Siemens is addressing how fast new wearers accept amplification and improving long term performance in noise. Localizing sound, being able to determine the direction a sound is coming from, is an important part of the equation. For example, a hearing impaired person has better understanding when facing the speaker. XCEL helps determine where sound is coming from and then is better able to focus on and clarify that sound when the wearer is facing in the direction the sound is coming from. XCEL's adaptive technology combines industry leading noise reduction with directional information to maximize clarity in balance with sound quality with this new generation of Siemens Best Fit Technology. Bottom line: XCEL technology improves long term speech clarity while accelerating and easing acceptance of your new hearing aids.